10 Things to Know BEFORE YOU BUY an Engagement Ring

10 Things to Know BEFORE YOU BUY an Engagement Ring


(upbeat instrumental music) – Hi, I’m Edward Ferris, one of the owners of Burrells Jewellers. We’ve created this video to share with you our most commonly asked questions around choosing an engagement ring. We do have a detailed video
on each of these questions which you can click on
in the description below. Firstly, before we talk
about the first question that we commonly get asked, I wanted to say congratulations. You’re at a most significant
moment in your life, one I remember very dearly for myself. I proposed to my wife in Paris. Yes, very cheesy, and
she said yes thankfully and we’ve been married now for 10 years but I really did enjoy the moment, so congratulations to both of you. The most important
consideration when choosing an engagement ring is
how it suits your finger. What I mean by that is
the distance that you have between your knuckle and your hand, the webbing of your hand. So if you have a longer
finger what would suit would be a long stone like an emerald cut or a marquise shaped stone, for example, or even a halo style ring so you’ve got more length down the finger. Equally if you have a shorter finger then you will be considering perhaps a round brilliant or
princess cut solitaire or even a trilogy ring that
would go across the finger. Obviously your personality
plays a big part in this and we love to show as
many options as we can so you can see how it fits on the finger. The second most important consideration you’re going to make is the gemstone that goes in your engagement ring. We always stress that hardness is the most important factor to consider. That’s why a diamond is commonly chosen because of its hardness. Equally a sapphire or a ruby
are very hard stones as well and could be worn every day. But that’s not to say that
another gemstone could be chosen, for example an emerald. An emerald is a brittle
and more soft stone and will need protection, so the setting will play
a part in making sure that it can be worn every day. The next consideration
you’re gonna be making is the cut or the shape of the stone. Shapes we commonly sell
are round brilliant cuts, princess cuts which is a square stone, and emerald cut being a rectangular. A marquise, an oval shaped stone, a pear shaped stone or
even a cushion shape, but there are a lot of very unusual shapes of diamond as well that we can source. A well cut diamond will
give a really great dispersion of light from
the light coming into it and refracting back out. Equally, a poorly cut stone
will lose some of that light. But equally, a poorly cut stone could mean a much bigger diamond, and that could be really important to you. Your next consideration is going to be the metal that you would like
your engagement ring to be in. We commonly sell our
engagement rings in platinum, but equally in white gold,
yellow gold, rose gold as well. Platinum’s often chosen because
it is a very hard metal. We have some great videos about that from our goldsmith in our Kingston store but it will give you that longevity and it will keep that strong white color. If you’re considering white gold it may be because you have a ring that you want to sit it next to or you, it’s a price factor as well. White gold you need to consider the fact that is has this plating
on it, the rhodium plating, and that can come off
and will wear with time, so that’s a consideration to make. The other thing is the karat of gold. We commonly sell our
rings in 18 karat gold. Anything higher than that in karat is going to be too soft for
a ring that’s worn every day. But equally anything below that is gonna be less than 50% gold and I think when you’re
buying an engagement ring it’s great to try and step
up to that 18 karat gold mark where more than 50% of the
ring is made from gold. The final thing we do get
asked for are silver rings. We really don’t suggest
this for an every day ring that’s gonna be holding a
gemstone that’s important to you. Silver is a very soft
metal and will not last. Your next consideration is gonna be the setting of the stone. Commonly we see engagement
rings set in a claw setting. This allows a lot of light
to come in through the stone and reflect back up through it as well. Equally you may see a rub-over setting or often referred to as a bezel setting. We’ve seen that a lot online. That’s where the metal will be all the way the round
the outside of the stone and really protect it. That will have an impact
on some of the light that returns through it but it does make a beautiful
looking ring as well. We do see tension sets
and we do sell them. That’s where there’s parts of metal holding the stone in from two sides maybe. This is something to consider
in terms of longevity. There is a risk of the stone coming out. There’s equally a risk
of you having a change in your finger size
later on down the line, so that’s something to consider as to whether the ring can be
sized in the future as well. We would all, personally
I would love to have as little metal as I
possibly can around a diamond but we do need to make sure with a ring that you’re wearing every day that the setting really is protecting the integrity of the stone. The next decision is a very big one, is the wedding ring that fits
next to your engagement ring. We often spend a long time
going through and showing rings to make sure that you
get the perfect match. Maybe wedding is a long way off but it is really important
to get this right. If you’ve bought or chosen a halo style, it may be that we have to create a shape to fit a wedding ring that goes around it and sometimes people don’t like that. Equally there may be a wedding band that needs to have a section
cut out of it as well. Again that can impact the
decision on the engagement ring. Equally the other thing to consider is the type of metal that
is gonna go next to it. It’s really important to
try and keep the same metal. Platinum would wear white gold. And finally, the diamonds
that you might want to have in your wedding ring. That can impact the look of
the engagement ring as well so it’s an important thing to consider. Your next choice is going
to be whether to choose a certificated or
non-certificated diamond. A certificated diamond
is where the diamond has been sent to a
laboratory and been measured for color, clarity, cut and carat weight. All of these factors
and having a certificate will influence the price of the diamond. So if you’re considering
a larger size stone it can be often better to consider a non-certificated diamond
from a jeweller that you trust. Another question we get asked is how much should I spend
on an engagement ring? This has been written about for decades. Whether it should be one month’s salary, two month’s salary, three month’s salary. That really is a personal
choice and down to you. There are so many factors
to consider when choosing a diamond that will influence its price, the cut, the color, the
clarity, the carat weight. The size of the stone
will make a big difference but equally all of the other factors will make a big difference as well. I would say whatever
is comfortable for you. It is a ring that you are gonna be wearing for the rest of your life and something that you’re going to admire
for many, many years to come. So we’ll leave it to you
to make that decision. Time scales are a thing to consider when choosing an engagement ring. If you’re going to propose very soon then I would suggest that
you need to choose something that’s probably in stock. So something where if the
ring needs to be altered in size can be done very quickly and be ready for that moment for you. But alternatively if you’re
looking for a bespoke piece designed by us, or
something slightly different to what was in the window then there is a number
of weeks or even months that need to be considered in preparing that perfect piece for you. Your final consideration will
be the real peace of mind you can have with wearing your ring. It’s really important to
consider how your ring will be looked after by the retailer. Whether the diamond gets damaged or falls out of the
setting, what will happen? And equally what will
happen if the setting wears or a finger changes in size? This is such a big, important
topic and I’ve created a separate video all about
our diamond guarantees to really understand the intricacies of what needs to be covered. Making this video has really reminded me of my experience of choosing
an engagement ring for my wife. It really was the most enjoyable
experience I’ve ever had. We love having people in
our stores and being part of your most significant
moments in your lives, and I think that experience of being here and trying on all those
different options that you need to consider is a really
important next step for you. So we welcome you into
our store at any point. We have stores in
Winchester, Tunbridge Wells, Kingston and Staines. If you have any questions
about buying an engagement ring please do email me. My email address is [email protected] Thank you.

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