Couples Trying To Conceive Use Fertility-Tracking Bracelet

Couples Trying To Conceive Use Fertility-Tracking Bracelet


CUSTODY. THIS STARTED AS A STOLEN CAR INVESTIGATION. WE HAVE A CREW ON THE SCENE. SMART WATCHES CAN COUNT STEPS, AND HELP US COUNT CALORIES. KATHY WALSH JOINS US AS WE SEEM TO TRACK EVERYTHING ELSE. WHY NOT? THIS IS A FIT BIT FOR FERTILITY. IT WAS LAUNCHED BY A SAN FRANCISCO STARTUP IN JULY 2016. I TALKED WITH WOMEN HERE WHO HAVE HAD TROUBLE CONCEIVING. THEY ARE VERY EXCITED. [ MUSIC ] Reporter: EDWINA LUCERO DREAMS OF SINGING TO A BABY. HER BABY. SHE IS 36. I WANT TO MAKE IT HAPPEN AS SOON AS POSSIBLE. Reporter: SHE AND HER HUSBAND ARE TRYING WITH HELP. THIS IS THE BRACING — BRACELET. THE BRACELETS WILL HELP YOU TRACK OVULATION. Reporter: IT TOOK 18 MONTHS TO GET REGNANT LAST TIME. MAKE CONTACT WITH YOUR SKIN. Reporter: SHE WEARS A BRACELET WHILE SLEEPING. I THINK IT IS A GAME CHANGER FOR THE WHOLE INDUSTRY. Reporter: THIS IS AVA’S COFOUNDER. THEY CLAIM THE DEVICE IS CLINICALLY PROVEN TO BE 80% ACCURATE IN PREDICTING FERTILE DAYS. I THINK IT IS VERY EASY TO USE. Reporter: THE SPECIALIST WOULD LIKE TO SEE MORE DATA. YOU JUST DON’T KNOW THAT HEART RATE ACTUALLY IDENTIFIES YOUR FERTILE WINDOW. Reporter: REBECCA SAYS THE PROOF IS IN THE PREGNANCY. THEY LOST TWIN BOYS IN 2016. THEY SHARED A HEART. THEY WERE CONJOINED AT THE CHEST. Reporter: THEY BEGAN TRYING TO CONCEIVE AGAIN IN 2017. AFTER NINE MONTHS, THEY WERE GIVEN THE ‘AVA’ BRACELET IS A GIFT. THEY ARE EXPECTING A BOY IN MARCH. I CAN’T BELIEVE IT SOMETIMES. Reporter: ‘AVA’ IS A STARTUP. IT HAS TAKEN AWAY SOME OF THE STRESS FOR EDWINA LUCERO. FOR BECCA, IT IS SUCCESS. IT IS A DREAM BUT IT IS AWESOME. THE BRACELET COST $249.

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