Hotel business booms ahead of NCAA tournament

Hotel business booms ahead of NCAA tournament


OURISTS. REPORTER: SACRAMENTO IS CONTINUING TO BRANCH OUT AS A DESTINATION WITH A NEW MILESTONE THIS WEEK, THE NCAA TOURNAMENT KICKING OFF AT GOLDEN ONE CENTER AND PROVIDING A FRESH SPOTLIGHT FOR THE CITY CENTER.>>WHEN YOU HAVE THAT ENERGY IN YOUR DOWNTOWN, WHEN YOU HAVE THAT ENERGY IN YOUR NEW BUILDING , IT’S A HUGE BENEFIT TO SACRAMENTO. IT’S A GREAT WAY TO NOT ONLY ADVERTISE THE CITY, BUT GIVE PEOPLE AN EXPERIENCE THEY WILL TAKE AWAY AND HOPEFULLY RETURN TO VISIT US IN THE FUTURE. REPORTER: A NEW ADDITION TO DOWNTOWN’S SOCIAL SCENE WITH NEARLY 50 CONVENTIONS SCHEDULED THIS MONTH, INCLUDING THE WEEK OF MARCH MADNESS EXCITEMENT.>>KIND OF THE PERFECT STORM OF TWO BIG EVENTS IN TOWN, BUT NOT NECESSARILY A BAD THING FROM AN ECONOMIC STANDPOINT. REPORTER: VISIT SACRAMENTO TELLING US CLOSE TO 18,000 ROOMS ARE NEEDED THIS MONTH FOR CONVENTIONS. ADD MARCH MADNESS AND OTHER SPORTING EVENTS, SACRAMENTO WILL BE BOOKING MORE THAN 26,000 ROOMS. A VARIETY IN TOURISM THAT’S CHECKING INTO HOTELS CITYWIDE, AND SETTING RECORDS FOR HYATT REGENCY.>>ON CONCERT NIGHTS, WE SEE A BIG INCREASE IN OCCUPANCY. OUR RESTAURANTS ARE BUSY, BARS ARE BUSY, PARKING LOTS ARE BUSY. IT’S BEEN GREAT FOR BUSINESS. REPORTER: WITH A FRONT ROW VIEW OF THE STATE CAPITAL, THE GOLDEN ONE CENTER IS ALLOWING THE HOTEL TO BRANCH OUT IN GUESTS.>>IT’S AN INTERESTING MIX THAT KEEPS US BUSY. YOU NEED A LITTLE BIT OF THE GOVERNMENT BUSINESS, YOU NEED

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