The Last Line: Millennial Entrepreneurs Rewrite the Rules of Fine Jewelry | Reach Further

The Last Line: Millennial Entrepreneurs Rewrite the Rules of Fine Jewelry | Reach Further


I’m Shelley Sanders. I’m the co-founder of
The Last Line. We decided to launch a collection that focused on fairly priced
but well designed fine jewelry and the direct to consumer model worked really
well for us. We do a lot of photo shoots and show styling of our pieces and I
like the idea that being able to personally style classic fine jewelry,
it’s sort of carefree luxury attitude. I’m Teddy Sanders and I’m the CEO of the
Last Line. We also offer over 600 different SKUs so that’s a wide variety.
You want to be the last place anybody needs to go and for a lifetime.
Sometimes I design just from an idea that I have,
sometimes it’s childhood memory that I always wanted to make into a piece of fine
jewelry, sometimes it’s looking at a woman who I see in passing. (So what
should we do on this other arm should we do the gold?) Being an entrepreneur is a
roller coaster. It’s a good ride but sometimes you’re scared. You feel very
proud of something that you’ve started really from the ground up, I mean Teddy
and I started this company at our dining room table so and now to see it grow,
it’s rewarding it’s like a child. I feel like we really don’t know.
I always loved sweets. Since I was a little girl, I would mix butter and sugar
and eat that as my snack. [It] really was so delicious that I really wanted to do a
lot of things with butter and sugar.

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